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Around this time a year ago, McDonald’s marketing team in Eastern Canada was finalizing a promotion for the following NBA season involving free french fries and the Toronto Raptors.
But no one predicted the team’s success would end up costing the fast food company more than two million orders of french fries.
Thursday April 19, 2018 5:02 AM PDT by Mitchel Broussard Anyone who uses Apple Pay to checkout in the McDonald's iOS app on a Friday in April will have the opportunity to get free Medium fries. McDonald's announced it will be giving out free french fries for the rest of the year. Every Friday until December 30, you can get an order of medium fries for free. But, there's a catch! McDonald's is giving out free french fries every week for the rest of 2018. This is.not. a drill. All you have to do to make your french-fried-dreams come true is download the McDonald's app. Once you've downloaded the app, you'll be able to access a number of different coupons to use at McDonald's. Stop in and celebrate #NationalFrenchFryDay with FREE medium fries w/ min purchase of $1 (excl. 🎉 Score yours on the App A post shared by McDonald's (@mcdonalds) on Jul 13, 2018 at 11:35am PDT.
In Ontario, McDonald’s locations give away orders of free medium french fries any time the Raptors hit at least 12 3-pointers in a game, and with the team playing so well, McDonald’s has given away nearly three times the original 700,000-order estimate, The Financial Post reported.
“Do we want to stop now?” Mike Forman, the owner of four franchises in Ontario told the Canadian business newspaper. “No, we don’t want to stop now. This is good.”
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His specific stores average 500 free orders of fries each time there’s a giveaway, but his record is around 960 orders, according to The Financial Post.
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The promotion was based in part on a similar free-food giveaway associated with the Montreal Canadiens, along with the rate at which the Raptors made a dozen 3-pointers last season, Chuck Coolen, head of marketing for McDonald’s in Eastern Canada, told the paper.
They weren’t far off because in the regular season, Toronto had 44 games with at least 12 3-pointers, compared with 43 in 2017-18. But they’ve had 10 such games so far in their playoff run to the finals after just five last year.
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In the regular season, the Raptors shot 36.6 percent from beyond the arc and averaged 12.4 per game, compared with 11.8 last season. In the playoffs — where Toronto has a 2-1 series lead over the Golden State Warriors — the Raptors are shooting 34.9 percent from the 3-point line and are averaging 12.1 threes per game.
Concerns about the amount of free fries were more about individual franchises surviving the demand rather than the financial losses, The Financial Post reported:
McDonald’s didn’t underestimate the Raptors so much as it did the appetite for free fries in Ontario. The regular season’s two million free orders — at an average menu price of $2.89 — was $5.4 million worth of fries.
While full tallies for the playoffs were not available, in Game One of the finals alone, where the Raptors hit 13 threes, McDonald’s gave away a record 80,000 free orders.
$5.4 million in Canadian dollars translates to a little more than $4 million USD.
Game 4 of the NBA Finals is Friday at 9 p.m. ET on ABC.